February 10, 2010
During OnMedia NYC last week, I was impressed by the number of brands in attendance, as well as they way they interacted with the agencies, technology providers and other marketers in the audience.
January 26, 2010
Unless it’s integrated properly, new technology cannot fulfill its highest potential and, in fact, it can amount to a colossal waste of marketers’ funds.
January 12, 2010
As we settle into the second official week of the New Year, and everyone is back cranking on projects big and small, it’s hard not to wonder what’s ahead in 2010.
December 23, 2009
We tend to assume that because masses of people are flocking to the Internet, it is, therefore, a mass medium. It's not.
December 8, 2009
How’s a marketer to wade through the insanity and find quality placement—and the right audience?
December 4, 2009
Digital can no longer be looked upon as a “post-strategic’ channel or as a simple one-off, add-on or after-thought.
November 6, 2009
Brands are no longer content to merely rent access to their consumers from publishers. Instead they are creating their own slick digital hubs that include entertainment, information, communities and more-- offering an experience where they control and ultimately own the links to their customers.
October 30, 2009
An interview with FOCi Group's Brandon Gutman
Friday, October 23, 2009
High-level discussion from this year's DPAC4 conference moderated by FOCi Group's David Mechlin
Friday, October 30, 2009
Today the lines have blurred between publishers and brands living in the digital world.
Friday, October 23, 2009
FOCi Group defines Digital Brand Management, provides a four-step process for DBM and suggests why brands need to own digital.
Friday, October 16, 2009
Here are four steps that FOCi Group follows to help marketers capture, interpret and apply online chatter into actionable and measurable results.
Friday, October 9, 2009
...how a marketer from a major organization packaged and positioned a digital marketing proposal to their leadership team.
Friday, October 2, 2009
What’s the value of a tweet by someone with 100,000 followers? Do your brand’s 45,000 Facebook friends translate into anything meaningful?
Thursday, September 24, 2009
...Ad Week festivities might not have been as advanced as the content from digiday last week; however, it seems to take a lot less to spin the heads of most marketers.
Thursday, September 17, 2009
... many industry watchers believe the answer to online advertising’s oldest problem lies inside social media’s walled gardens: that is, how to bring the estimated $500 billion spent annually on offline brand advertising to the Web.
Thursday, September 10, 2009
Marketers are realizing that digital is a technologically driven sector and they need an alternative support group to help them achieve success in this new world.
Friday, September 4, 2009
...how a major CPG brand learned how it could turbocharge an existing digital campaign by plugging into a blend of complementing technologies.
The Answer to Delivering Upon a Successful Digital Strategy
Thursday, August 27, 2009
...how an integration unit can lead a trio of talent to execute the plan towards greater levels of success.
Wednesday, August 19, 2009
What marketers don’t know about building a successful digital strategy will rock their world!
August 11, 2009
A huge factor of marketing life today is how social media is changing the game for brands and consumers alike.
