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Recent thoughts from FOCi Group appearing in Fast Company Brand Innovator Spotlight

Collaboration and Transparency Is Key to Innovation!

Andrew Koven is President of eCommerce & Customer Experience at Steve Madden.
In this Brand Innovator Spotlight, Andrew Koven explains how open communication with coworkers, vendors and even competitors, allows for collaboration that builds everyone’s businesses.


NBA Digital’s GM Gives Advice on Utilizing New Technology

Bryan Perez is SVP and GM for NBA Digital.
In this Brand Innovator Spotlight, Bryan Perez shares his team’s process on applying and measuring new applications including their recent partnership with iPad.


Newell Rubbermaid’s Digital Leader on Innovating a 100 Year Old Brand

Bert DuMars is VP E-Business & Interactive Marketing for Newell Rubbermaid.
In this Brand Innovator Spotlight, Bert DuMars talks about how breaking down the silos and collaborating with consumers is keeping a century old company successful in the digital age.


Virgin Mobile USA's Brand Experience Leader on Breaking Through Competitive Climates

Ron Faris is Director of Brand Experiences at Virgin Mobile USA.
In this Brand Innovator Spotlight, Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners.


HopStop CEO Joe Meyer Offers Directions to Brand Central Station

Joe Meyer is CEO of HopStop.
In this Brand Innovator Spotlight, Joe Meyer proves that a big budget isn’t necessary to deliver a stellar consumer experience, grow brand ambassadors and go head to head with Google.